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Firenze4ever 5th Edition Interactive Video

For the 5th Edition of Firenze4Ever, fashion bloggers came to Florence from all over the world for two eventful days in the “STYLE LAB” where they created their own fashion...

Firenze4Ever 5th Edition Official Video

A look back at some of the highlights from 3 fashion packed days with bloggers from all over the world who came to Florence, Italy to take part in 2...

Fashion Super Heroes Video Backstage

Come behind the scenes with our fashion super heroes!

Fashion Superhero Illustration project

During Firenze4Ever we had the pleasure of collaborating with some of Florence’s most talented illustrators. Pencils at the ready the artists were dotted around the store taking in the action...

Firenze4Ever 5th Edition: On Location In The Style Lab

We caught up with some of the bloggers on location in some of the most scenic spots around Florence.

Firenze4Ever 5th Edition: Day 1 in the style lab

Join us with some great special guests on the first day of our style lab at Firenze4Ever 5th Edition!

Welcome to the 5th Edition of Firenze4Ever!

To welcome our fabulous friends to Florence we had drinks on the Luisa terrace where everyone got to catch up before heading off to FashionLab and Jay Ahr’s immersive installation experience....

“TECHNICOLOR DREAM” DESIGNER FOCUS: MICHAEL SONTAG

Having grown up on an old farm house on the countryside in Bavaria, in a very liberal household, this young German rising star fashion embraced his liberal household upbringing. “All...

“TECHNICOLOR DREAM” DESIGNER FOCUS: SHI HUANG

At 16 years of age, Shi Huang travelled to the Netherlands and graduated from “Rietveld Academy” where he majored in fashion design. For the following 15 years he worked in...

“TECHNICOLOR DREAM” DESIGNER FOCUS: STINE RISS

Stine Riss grew up in a small town in the South of Denmark, where everybody knows each other. Travelling filled her with the desire to live abroad and explore something...