• Karl Lagerfeld

    Karl Lagerfeld

    Exclusively lauching the new KARL menswear collection, a special POP UP shop will be in store to give bloggers and press an exclusive viewing of the latest collection as well as a limited edition selection of T-Shirts created with design collective I Love Dust.

  • Giuseppe Zanotti

    Giuseppe Zanotti

    Launching his hotly anticipated new menswear collection, Giuseppe Zanotti will reveal his bold vision for Fall. Not for the faint hearted this collection promises to push boundaries and make a stylish statement.

  • Colmar Originals

    Colmar Originals

    Colmar’s unique 2012 winter range is influenced by a one of a kind perspective that will be evident in an in store installation.

  • Nowness


    One of the most exciting online platforms, Nowness constantly pushes the boundaries with new media that show cases the work of artists, designers and musicians who are renowned for their excellence and style.

  • Lacoste L!ve

    Lacoste L!ve

    The new Lacoste L!VE breaks new ground for the brand and sets a course for new destinations exploring different themes and paths along the way.

  • Mercedes-Benz


    The name behind some of the world’s most important Fashion Weeks, Mercedes Benz is a name that is synonimous with ideas of luxury and excellence.

  • Dassault Systemes

    Dassault Systemes

    FashionLab by Dassault Systèmes is a technology incubator dedicated to fashion designers, this ground breaking installation combines different scenes and sensations for a totally new type of 3D inspired experience.

In collaboration with

  • Bravo! Concierge

    Bravo! Concierge

    A knowledgeable team, Bravo Conceirge consists of First Class hotel Concierges, lifestyle managers, travel and event information for everything you need to know in one place.

  • Aveda


    Taking inspiration from ayurveda teachings, Aveda uses all natural ingredients to create hair, skin and body products.

  • Make Up For Ever

    Make Up For Ever

    Bringing the prestigious Parisian brand to Bologna, Make Up For Ever can be found back stage and on set at some of the most prestigious locations in the world.

  • Dutch Fashion Foundation

    Dutch Fashion Foundation

    The Dutch Fashion Foundation (DFF) strengthens the social, economic and cultural role of Dutch fashion on a national and international level.

  • Olandiamo in Toscana

    Olandiamo in Toscana

    The Olandiamo programme, an initiative of the Embassy of the Kingdom of the Netherlands in Rome, consists of a series of cultural, trade, and economic events…

  • Video Gang

    Video Gang

    Video Gang has been producing videos for important Italian and international fashion brands for more than twenty years.

  • La Molisana

    La Molisana

    La Molisana introduces “The Art of Tailoring” incorporating quality and elegance expressed through the creation of amazing pasta dresses.

  • E-(motional)


    E-(motional) consists in a revolutionary system that allows users to select objects, during the viewing of the trailer from a pc or mobile device…


  • Grand Hotel Adriatico

    Grand Hotel Adriatico

    High standard international hotel, elegant and functional, managed by the historical hotelier family Caridi from Florence…

  • Alloro Bed and Breakfast

    Alloro Bed and Breakfast

    For a vacation or for a special occasion, the bed and breakfast Alloro in Florence wishes to enclose your stay in a romantic…

  • Hotel Donatello

    Hotel Donatello

    The three-star superior Hotel Donatello is located in one of the greenest and most tranquil squares in the center of Florence…

  • Hotel Pierre Firenze

    Hotel Pierre Firenze

    The Hotel Pierre is located in the heart of all this, in the historic center of Florence and is the ideal starting point for discovering…

  • Hotel Savoy Firenze

    Hotel Savoy Firenze

    The five-star Hotel Savoy offers luxury and style in the heart of Florence. Located on the Piazza Repubblica…

  • San Gallo Palace

    San Gallo Palace

    The guests at San Gallo Palace Hotel enjoy the 4-star comforts of a modern, welcoming and elegant hotelin Florence…


  • Coco Lezzone

    Coco Lezzone

    What does “Coco Lezzone” means, only real Florentine people can understand, but this is one of the important…

  • Il Latini

    Il Latini

    Around the tables of “il Latini” friendships are interwoven, all the world’s languages are spoken, fervent discussions are held…

  • Il Santo Bevitore

    Il Santo Bevitore

    This Santo Spirito restaurant serves great food at reasonable prices. This buzzy place is my local choice if I want something more…

  • La Giostra

    La Giostra

    Twenty years ago, the Hapsburg Lorena princes decided to open a restaurant in Florence: La Giostra…

  • Trattoria Cammillo

    Trattoria Cammillo

    Chiara Massiero is the third generation of her family to oversee Cammillo’s since it opened in 1945.