Dassault Systemes

FashionLab by Dassault Systèmes is a technology incubator dedicated to fashion designers.

Its goals is to marry the engineering creativity of Dassault Systèmes with the artistic inventiveness and industry know-how of designers to develop a fashion offering that integrates the Design, Simulation & Collaboration tools required to create an entire fashion collection.

During Firenze4Ever, FashionLab collaborated with Jonathan Riss, Artistic Director of JAY AHR, to create ‘Ray of Life‘. Ray of Life is a visual and sonic film-installation, an immersive experience. To visit our Immersive Experience, please come to Piazza Strozzi from June 15 to 22.

www.3ds.com/fashionlab